Institutional Data.

IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 14 million users every month.

IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.

Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.

Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.

From the information gathered above it tells me about a specific company called, ‘IPC media’. This company itself is a massive and dramatic company used within the world of Media. IPC media produces over 60 brands with pulling in audiences of both genders (two thirds of UK women and 42% of UK men) with the company being so popular their website alone reaches over 14 million users every month. As IPC media invites both genders they offer something for everyone, with the focus of three particular audiences:men, mass market women and upmarket women. They focus on these three particularly cultures because the audience obviously differs; for the male audience the brands range from magazines such as, ‘Rugby World, Nuts to NME’ known as there ‘Men’s Portfolio’. And for the audiences of women they magazines range from, ‘Look, Now and Goodtoknow’ known as ‘Mass Market Women’s division’. IPC media, have thought deeply into both genders therefore giving an even balanced between magazine but for the audience of women there seems to be a lot more magazines available for them as male magazines can be limited in specific things, this suggests that women would buy magazines more so than males.
For the division between ‘mass market women’ and ‘upmarket women’ is that they may come from different classes therefore entitling them to more funding and better expense’s to afford different magazines e.g. IPC media offers particular magazines for this audience ranging from, ‘Marie Claire, Ideal Home, Women and home’.