Key Facts
Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30
NME Readers are entertainment enthusiasts!
• 80% of NME readers feel that music is an important part of their lives
• 79% of NME readers like to listen to new bands
• 63% specially choose to listen to indie/guitar bands
• 49% specially choose to listen to live bands in studio
• 52% are interested in taking a musical course/qualification
• 36% are thinking of buying a musical instrument in the next year
More about the reader
• 34% are working full time, 18% are working part time and 26% are full time students
• 62% read at least 3 out of 4 issues
• Almost half (49%) have been reading NME for at least 3 years
• 84% think the magazine gives them what they want spending an average of 46 minutes reading each issue
From gathering these pieces of information from the NME classified information page I have found out a great amount of detail about the ‘NME Music Magazine. It was first published in 1952 and has had a circulation of 56, 284. As we know NME has been one of the biggest selling music magazines around of all time, not including Kerrang.
From reading the key facts we know that it is 73% males to 27% females and the average age being 25, so we know it is mainly aimed at and who its target audience is. We also know that is issued weekly and sold at £2.20 every time. The Class for a magazine like NME is ABC1 with 73% of the readers from this class.
NME readers are well and truly dedicated into their music industry. There are many facts about the audience of NME as shown above.
The colour scheme of NME is set the same each week, this makes the magazine have a common house style, which makes it neat and professional.
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