Sunday, 27 February 2011

What kind of media institution might distribute your media product and why?

I would let my magazine be published by IPC because they are a large publishing company that would allow my magazine to be in a lot of places for more people to see. Also it will make the profits of my magazine go up because more people will be buying the magazine if it is a good hit in the market. Being published will give my magazine a lot of advertisement and will be seen more than other magazines increasing its popularity and then will gain people to be intrigued to buy the magazine, However, being published with a large publishing company means that there is a lot of money that has to be given in to the company for them to publish my magazine. This is will also be a disadvantage if my magazine doesn't sell because I will be using money that is doing anything to my magazine and will then fail in my company. With the popularity of the music that my magazine is promoting the magazine would be able to sponsor venues and will also be advertised around a lot of music based shops and also online. This will then be mass marketing and my product will have a better advantage of getting bought. Condé Nast would be a publisher that wouldn't publish my magazine because it is a institution that is mainly aimed for magazines that target fashion and clothing where as my magazine is mainly for the music. I know my target audience could be pulled in by the apperance on the front cover but the purpose of the magazine is aimed about the music and culture of hip hop. If this was the publisher then my magazine wouldn't make business because the advertisement would be portrayed completely different to attract the audience i wont. Also it wouldn't get out there because it would so unconventional for that publisher to release my magazine so it wouldn't sell at all.

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