Ross Dougan's AS Media blog: I.Appendix: Main Task Planning Work

Showing posts with label I.Appendix: Main Task Planning Work. Show all posts

Friday, 7 January 2011

Magazine Fonts

One of these fonts are going to be on my magazine for the front cover. As i am in my post preduction i am still varying on what to use and when i have my magazine prototyped up then i will try each of these fonts and will choose one of them.

Thursday, 6 January 2011

Full Analysis of Magazine

Vibe Front Cover
Originally uploaded by Ross Dougan

This is my full analysis of the Vibe magazine.
Click on the image to see the deconstruction and the links for the contents and double page spread.

Contents :http://www.flickr.com/photos/56054311@N02/5225741073/

Double Page Spread :http://www.flickr.com/photos/56054311@N02/5324079008/

Monday, 3 January 2011

Mood Board Analysis

This is my mood board for my magazine that i will be doing for my magazine. The images that are presented on this mood board are the representations that are specfic and represent that target group. Fashion is very important to my target audience as they like to show off there clothing which makes them apart of their 'crew'. They also enjoy the feeling and having money. It is something this target audience enjoy to use and boast about helping them with their 'swag' and also them a higher ego. Another element of my target audience is that they enjoy to smoke illegal drugs getting the enjoyment of relaxing and getting this high. Alot of the rappers that are featured in my magazine rap about marijuanna so alot of the audience consume this drug wanting to be apart of this group. Fast food is a easy food substance for them as they arn't a kitchen person with also living in a big city landscape it is easier to grab some fast food then prepping and taking time in the kitchen when it can be done with ease. The music and culture is the most important thing about my magazine that represent my target audience as they highly follow the music and culture of hip hop with the art in the music.

Sunday, 2 January 2011

Breakdown of cast, props etc.

Location
The photos for my music magazine will be outside at wall that has graffiti on it. I will be taking my picture here because it will give of the hip hop representation with the graffiti being a stereotypical house style in the hip hop genre.

Cast
In my photos i will be using a selected amount of my friends that will help me to represent the hip hop theme. Varying from the age of 16 to 23 which is close to the age I'm aiming for my magazine. Also i will have a white person on my front cover as it is unconventional to be on the front cover of a hip hop magazine.

Props
I wil be using a few props in my photo's, such as

Clothes
I will be getting my models to wear something that shows off what my magazine is about. So they will be wearing something that if someone saw they would know that this is linked to the hip hop genre

Setting
I want it to be set outside in a industrial setting to give it the gangster. hip hop theme.

Institutional Data 'Music Magazine" NME

Key Facts
Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30
NME Readers are entertainment enthusiasts!
• 80% of NME readers feel that music is an important part of their lives
• 79% of NME readers like to listen to new bands
• 63% specially choose to listen to indie/guitar bands
• 49% specially choose to listen to live bands in studio
• 52% are interested in taking a musical course/qualification
• 36% are thinking of buying a musical instrument in the next year
More about the reader
• 34% are working full time, 18% are working part time and 26% are full time students
• 62% read at least 3 out of 4 issues
• Almost half (49%) have been reading NME for at least 3 years
• 84% think the magazine gives them what they want spending an average of 46 minutes reading each issue

From gathering these pieces of information from the NME classified information page I have found out a great amount of detail about the ‘NME Music Magazine. It was first published in 1952 and has had a circulation of 56, 284. As we know NME has been one of the biggest selling music magazines around of all time, not including Kerrang.
From reading the key facts we know that it is 73% males to 27% females and the average age being 25, so we know it is mainly aimed at and who its target audience is. We also know that is issued weekly and sold at £2.20 every time. The Class for a magazine like NME is ABC1 with 73% of the readers from this class.
NME readers are well and truly dedicated into their music industry. There are many facts about the audience of NME as shown above.
The colour scheme of NME is set the same each week, this makes the magazine have a common house style, which makes it neat and professional.

Institutional Data.

IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 14 million users every month.

IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.

Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.

Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.

From the information gathered above it tells me about a specific company called, ‘IPC media’. This company itself is a massive and dramatic company used within the world of Media. IPC media produces over 60 brands with pulling in audiences of both genders (two thirds of UK women and 42% of UK men) with the company being so popular their website alone reaches over 14 million users every month. As IPC media invites both genders they offer something for everyone, with the focus of three particular audiences:men, mass market women and upmarket women. They focus on these three particularly cultures because the audience obviously differs; for the male audience the brands range from magazines such as, ‘Rugby World, Nuts to NME’ known as there ‘Men’s Portfolio’. And for the audiences of women they magazines range from, ‘Look, Now and Goodtoknow’ known as ‘Mass Market Women’s division’. IPC media, have thought deeply into both genders therefore giving an even balanced between magazine but for the audience of women there seems to be a lot more magazines available for them as male magazines can be limited in specific things, this suggests that women would buy magazines more so than males.
For the division between ‘mass market women’ and ‘upmarket women’ is that they may come from different classes therefore entitling them to more funding and better expense’s to afford different magazines e.g. IPC media offers particular magazines for this audience ranging from, ‘Marie Claire, Ideal Home, Women and home’.